Pandemic Crisis Comms Toolkit

There will be many of us communications professionals looking at the strategies, key messaging guides and content calendars that we spent the first part of the year drawing up, and effectively throwing them out the window right now. We get it. It’s hard to launch a new fundraising campaign or announce a new program, let alone communicate any more bad news about human rights abuses or funding cuts while a pandemic grips the globe. 

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COVID 19 – Messaging that helps not harms

One thing about the mess we’re in with COVID-19 is that we’re all in it together – globally.

But it’s quite a challenge for progressive change-makers and organisations to rise above the panic, get positive messages out  and lead with our values in the way we communicate to all our stakeholders.

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